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Klaviyo Overview

What is Klaviyo?

Klaviyo empowers businesses to grow faster and more efficiently with targeted email, SMS, reviews, and more, leveraging rich customer data for personalized marketing campaigns.


Elevate your e-commerce marketing strategy with sophisticated, highly targeted email and text campaigns designed to drive sales and cultivate meaningful digital connections with your customers. Our platform empowers you to seamlessly centralize data from over 300 integrations, enabling you to leverage it instantly to engage customers across all channels effectively.
Experience rapid implementation and continuous refinement with our suite of AI-driven tools, comprehensive email and automation templates, peer benchmarks, and personalized assistance—all conveniently accessible through a single login. Harness the power of data from Shopify and other integrated apps, including web activity, tags, catalog information, and coupon codes, to create dynamic segments and triggers based on both historical and real-time data.
Unlock the full potential of omnichannel marketing with our versatile templates for a wide range of customer touchpoints, including Welcome, Back in Stock, Abandonment, Price Drop, and more. Seamlessly request, capture, and publish product reviews through timely, automated email and SMS campaigns, enhancing social proof and driving purchase decisions.
Gain valuable insights into campaign performance with real-time revenue data per automation, campaign, segment, and channel, empowering you to optimize your marketing efforts for maximum impact and ROI. Our platform supports a diverse array of campaign types, including Abandoned Cart, Back-in-Stock emails, Browse Abandonment, Product Recommendations, and more, ensuring that you have the tools you need to engage customers at every stage of the buyer's journey.
Streamline campaign management with robust features such as A/B testing, AI generation, APIs and webhooks, analytics, automations, bulk editing, consent collection, custom code integration, and more. From segmentation and targeting to tracking and reporting, our platform offers comprehensive functionality to support your marketing objectives and drive measurable results.
Experience the power of data-driven marketing with our advanced platform, designed to help you build stronger customer relationships, increase conversions, and grow your business. Elevate your marketing strategy today with our comprehensive suite of tools and resources.

Klaviyo Features


Campaign types : Abandoned cart, Back-in-stock emails, Browse abandonment, Cart emails, Checkout emails, Cross-sell emails, Custom campaigns, Discounts, Drip campaigns, Email campaigns, Exit intent, Follow-up emails, Forms, Newsletters, Pop-ups, Price drop emails, Product recommendations, Product reviews, Promotions, Push notifications, SMS campaigns, Subscriptions, Upsell emails, Welcome emails, Win-back emails


Managing campaigns : A/B testing, AI generation, APIs and webhooks, Analytics, Automations, Bulk editing, Consent collection, Custom code, Custom fonts, Editor tool, Email capture list, Email domains, Geo location, Import and export, Insights and tips, Localization, Reporting, SMS capture list, Segmentation, Tagging, Targeting, Templates, Tracking, Triggers and rules

Klaviyo Screenshots

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Klaviyo Integrations

Shopify Flow
Facebook Advertising
Recharge
Swell Rewards
Smile.io
Aftership
Typeform

Klaviyo Pricing Plans

Free

Free to install
  • Sync Shopify data–tags, catalog, coupons
  • Templates for Email/SMS
  • Forms & push notifications
  • Segmentation & personalization
  • A/B testing
  • +more

SMS

$15/month
  • Library of multi-channel automated flows
  • 2-way conversations
  • Customizable reports and attribution
  • SMS opt-in forms

Email

$30/month
  • All free features
  • No contracts or lock ins, cancel anytime
  • 24/7 email and 24/5 chat support

View Klaviyo Pricing

Frequently Asked Questions Related To Klaviyo

What types of email campaigns can I create with Klaviyo?

Klaviyo supports a wide range of campaign types, including Abandoned Cart, Back-in-Stock emails, Browse Abandonment, Product Recommendations, Welcome emails, Win-back emails, Cross-sell emails, Upsell emails, Custom campaigns, Drip campaigns, Email campaigns, Newsletters, Price drop emails, Product reviews, Promotions, and more.

How does Klaviyo help me manage my campaigns?

Klaviyo offers robust campaign management features such as A/B testing, AI generation, APIs and webhooks, analytics, automations, bulk editing, consent collection, custom code integration, custom fonts, an editor tool, email capture list, email domains, geo-location targeting, import and export functionality, insights and tips, localization, reporting, SMS capture list, segmentation, tagging, targeting, templates, tracking, and triggers and rules.

What are the pricing options for Klaviyo?

Klaviyo offers three pricing plans: Free, SMS, and Email. The Free plan includes features like Shopify data sync, email/SMS templates, forms & push notifications, segmentation & personalization, and A/B testing. The SMS plan, priced at $15/month, adds multi-channel automated flows, 2-way conversations, customizable reports and attribution, and SMS opt-in forms. The Email plan, priced at $30/month, includes all free features plus 24/7 email and 24/5 chat support.

Can I personalize my email campaigns with Klaviyo?

Yes, Klaviyo allows you to personalize your email campaigns using data from Shopify and other integrated apps, including web activity, tags, catalog information, and coupon codes. You can create dynamic segments and triggers based on both historical and real-time data to deliver highly targeted and relevant content to your customers.

Does Klaviyo offer automation features?

Yes, Klaviyo offers a library of pre-built automation templates and allows you to create custom automations to streamline your marketing efforts. You can automate tasks such as sending abandoned cart emails, welcome series, post-purchase follow-ups, and more.

What is Klaviyo's approach to data-driven marketing?

Klaviyo empowers you to centralize data from over 300 integrations, enabling you to leverage it instantly to engage customers across all channels effectively. You can use this data to create dynamic segments, personalize campaigns, and track performance to optimize your marketing efforts for maximum impact and ROI.

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