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Klaviyo Overview

What is Klaviyo?

Klaviyo empowers businesses to grow faster and more efficiently with targeted email, SMS, reviews, and more, leveraging rich customer data for personalized marketing campaigns.


Elevate your e-commerce marketing strategy with sophisticated, highly targeted email and text campaigns designed to drive sales and cultivate meaningful digital connections with your customers. Our platform empowers you to seamlessly centralize data from over 300 integrations, enabling you to leverage it instantly to engage customers across all channels effectively.
Experience rapid implementation and continuous refinement with our suite of AI-driven tools, comprehensive email and automation templates, peer benchmarks, and personalized assistance—all conveniently accessible through a single login. Harness the power of data from Shopify and other integrated apps, including web activity, tags, catalog information, and coupon codes, to create dynamic segments and triggers based on both historical and real-time data.
Unlock the full potential of omnichannel marketing with our versatile templates for a wide range of customer touchpoints, including Welcome, Back in Stock, Abandonment, Price Drop, and more. Seamlessly request, capture, and publish product reviews through timely, automated email and SMS campaigns, enhancing social proof and driving purchase decisions.
Gain valuable insights into campaign performance with real-time revenue data per automation, campaign, segment, and channel, empowering you to optimize your marketing efforts for maximum impact and ROI. Our platform supports a diverse array of campaign types, including Abandoned Cart, Back-in-Stock emails, Browse Abandonment, Product Recommendations, and more, ensuring that you have the tools you need to engage customers at every stage of the buyer's journey.
Streamline campaign management with robust features such as A/B testing, AI generation, APIs and webhooks, analytics, automations, bulk editing, consent collection, custom code integration, and more. From segmentation and targeting to tracking and reporting, our platform offers comprehensive functionality to support your marketing objectives and drive measurable results.
Experience the power of data-driven marketing with our advanced platform, designed to help you build stronger customer relationships, increase conversions, and grow your business. Elevate your marketing strategy today with our comprehensive suite of tools and resources.

Klaviyo Features


Campaign types : Abandoned cart, Back-in-stock emails, Browse abandonment, Cart emails, Checkout emails, Cross-sell emails, Custom campaigns, Discounts, Drip campaigns, Email campaigns, Exit intent, Follow-up emails, Forms, Newsletters, Pop-ups, Price drop emails, Product recommendations, Product reviews, Promotions, Push notifications, SMS campaigns, Subscriptions, Upsell emails, Welcome emails, Win-back emails


Managing campaigns : A/B testing, AI generation, APIs and webhooks, Analytics, Automations, Bulk editing, Consent collection, Custom code, Custom fonts, Editor tool, Email capture list, Email domains, Geo location, Import and export, Insights and tips, Localization, Reporting, SMS capture list, Segmentation, Tagging, Targeting, Templates, Tracking, Triggers and rules

Klaviyo Screenshots

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Klaviyo Integrations

Shopify Flow
Facebook Advertising
Recharge
Swell Rewards
Smile.io
Aftership
Typeform

Klaviyo User Reviews

Overall Rating

4.2

Ratings Breakdown

5

(1400)

4

(138)

3

(48)

2

(50)

1

(291)

User Reviews

LL

Lab Lovers

May 6, 2024

Totally useless app, missing features that even the most basic apps have. Hackers stole my account and support gave me the runaround to prove it was mine. Still waiting for support and my account is still locked!

SL

Shoujo Lashes

May 5, 2024

Ugh, so frustrating! Spent the last two days trying to get this thing to work, but the popups are a mess. Doesn't matter if I'm on my computer or phone, something always goes wrong. Buttons and text just disappear, even though they show up in the editor. What the heck?! Was hoping to ditch Mailchimp, but guess I'm sticking with what I know.

s

seawe

May 6, 2024

Seriously, avoid Klaviyo at all costs! We were just testing it out for our website before going live, and bam, they shut down our account without a word. No explanation, nothing. You try to get answers, and all they do is send you this massive FAQ document and expect you to figure it out yourself. Talk about unprofessional! We switched over to Omnisend, and

C

Circumate

May 6, 2024

I cancelled my subscription and deleted the app, but they kept charging me! Support wouldn't give me a refund and just said something about being a subscription service like Netflix. 🙄 Don't bother with this app, find one that's not crazy expensive and actually has good customer service. They make it way too hard to stop them from taking your money and the

P

Partysline

May 6, 2024

This app is useless! I paid for the $60 plan, sent emails and SMS, but nobody opened them. It did nothing for my business. Don't waste your time! They just spend tons on marketing to make it look good. KLAVIYO is the WORST!!! I used it for a month, then removed it. They never told me I had to switch to the free plan to stop being charged. A month later, t

s

seasonalgifts.de

May 6, 2024

Total waste of time! Don't bother, it's a buggy mess. Setting it up was a nightmare, and it kept glitching. Photos look terrible because it only allows compressed images. The discount code never arrived, even after trying with a different email and device. Followed their YouTube tutorial step-by-step, but still nothing. Moving on to Shopify Mail or Mail

BD

Buvanha DE

May 6, 2024

Been in the e-comm game for a while now, hit the million mark in sales, and gotta say, avoid this app like the plague! We poured years into building our subscribers, perfecting our flows, and gathering data. Then, bam! Klaviyo shuts us down without a word. Reason? A single campaign with a high bounce rate, apparently.\n\nTried to reason with them, promised t

DW

DRIVECLOX WHEEL WATCHES

May 6, 2024

Customer service is terrible! Can't believe they don't even have email support for free users, even tiny email companies offer live chat. The free plan is super limited too, only 500 emails a month and 250 contacts, not the 500 they advertise on Shopify. What a joke!

SE

Soul Expression Apparel

May 6, 2024

Long story short, we ditched our old email app for Klaviyo at around 10 pm. We pulled an all-nighter setting up forms and segments, only to get booted out at 6 am with an inactive account. Talk about a slap in the face! No emails, no texts, nothing. Thank goodness we kept our old app, Omnisend, which has been a dream compared to this nightmare. Now I'm off

MM

Mystery MTG

May 6, 2024

Used to be a great app, now it's the worst I've seen on Shopify, and I've been using it for 2 years! \n\nUninstalled it and they're STILL charging me. This is NOT how you run a business, Klaviyo. Friends and colleagues have been warned - stay away from this company! \n\nAvoid at all costs! I'll be keeping an eye out to make sure they don't delete this revi

Klaviyo Pricing Plans

Free

Free to install
  • Sync Shopify data–tags, catalog, coupons
  • Templates for Email/SMS
  • Forms & push notifications
  • Segmentation & personalization
  • A/B testing
  • +more

SMS

$15/month
  • Library of multi-channel automated flows
  • 2-way conversations
  • Customizable reports and attribution
  • SMS opt-in forms

Email

$30/month
  • All free features
  • No contracts or lock ins, cancel anytime
  • 24/7 email and 24/5 chat support

View Klaviyo Pricing

Frequently Asked Questions Related To Klaviyo

What types of email campaigns can I create with Klaviyo?

Klaviyo supports a wide range of campaign types, including Abandoned Cart, Back-in-Stock emails, Browse Abandonment, Product Recommendations, Welcome emails, Win-back emails, Cross-sell emails, Upsell emails, Custom campaigns, Drip campaigns, Email campaigns, Newsletters, Price drop emails, Product reviews, Promotions, and more.

How does Klaviyo help me manage my campaigns?

Klaviyo offers robust campaign management features such as A/B testing, AI generation, APIs and webhooks, analytics, automations, bulk editing, consent collection, custom code integration, custom fonts, an editor tool, email capture list, email domains, geo-location targeting, import and export functionality, insights and tips, localization, reporting, SMS capture list, segmentation, tagging, targeting, templates, tracking, and triggers and rules.

What are the pricing options for Klaviyo?

Klaviyo offers three pricing plans: Free, SMS, and Email. The Free plan includes features like Shopify data sync, email/SMS templates, forms & push notifications, segmentation & personalization, and A/B testing. The SMS plan, priced at $15/month, adds multi-channel automated flows, 2-way conversations, customizable reports and attribution, and SMS opt-in forms. The Email plan, priced at $30/month, includes all free features plus 24/7 email and 24/5 chat support.

Can I personalize my email campaigns with Klaviyo?

Yes, Klaviyo allows you to personalize your email campaigns using data from Shopify and other integrated apps, including web activity, tags, catalog information, and coupon codes. You can create dynamic segments and triggers based on both historical and real-time data to deliver highly targeted and relevant content to your customers.

Does Klaviyo offer automation features?

Yes, Klaviyo offers a library of pre-built automation templates and allows you to create custom automations to streamline your marketing efforts. You can automate tasks such as sending abandoned cart emails, welcome series, post-purchase follow-ups, and more.

What is Klaviyo's approach to data-driven marketing?

Klaviyo empowers you to centralize data from over 300 integrations, enabling you to leverage it instantly to engage customers across all channels effectively. You can use this data to create dynamic segments, personalize campaigns, and track performance to optimize your marketing efforts for maximum impact and ROI.

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