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Klaviyo Pricing Overview

Klaviyo offers a free plan with features like Shopify data sync, email/SMS templates, forms, push notifications, segmentation, personalization, and A/B testing. Paid plans include the SMS plan for $15/month with multi-channel automated flows and SMS opt-in forms, and the Email plan for $30/month which includes all free features and 24/7 support.

Klaviyo Pricing Plans


Free to install
  • Sync Shopify data–tags, catalog, coupons
  • Templates for Email/SMS
  • Forms & push notifications
  • Segmentation & personalization
  • A/B testing
  • +more


  • Library of multi-channel automated flows
  • 2-way conversations
  • Customizable reports and attribution
  • SMS opt-in forms


  • All free features
  • No contracts or lock ins, cancel anytime
  • 24/7 email and 24/5 chat support

Klaviyo Pricing Reviews

Overall Rating


Ratings Breakdown











User Reviews


Six Scents

May 6, 2024

Klaviyo is mostly okay, but one thing is driving me crazy and nobody seems to care! We used their shipping confirmation template from Shopify to add some branding, just copied the HTML and added our header, footer, and text. The problem is, it works when I test it, but since going live, every single day customers complain their email doesn't have their detai


Lucas Giordani

May 6, 2024

Totally a scam! I have 10k contacts and cancelled this app after just a month because it didn't work and cost a whopping 150€ per month based on my account numbers. Even after uninstalling, they kept taking money from my account for 3 months! No response to emails, and when I reinstalled to chat with them, they said I could change my plan but refunds weren't


Ativo Skincare Inc

May 6, 2024

Klaviyo's gone downhill. Used to be awesome, but now it's impossible to get help when you need it. Phone support? Forget about it. Live chat? More like abandoned chat. Their chatbot is useless, just sends you in circles. Trying to explain a real problem? Good luck. Emails get ignored, and even when chat is supposed to be online, there's no one there


Lindy Stark

May 6, 2024

Best decision ever switching from Mailchimp! Yeah, it's a bit more expensive, but totally worth it for all the extra features, awesome support, and way better conversions. Shopify integration is seamless, and the Klaviyo support team is just amazing. Do it, you won't regret it!


Eric Javits

May 6, 2024

Klaviyo was a nightmare! Not the same company they used to be. Took customer service a whole MONTH to respond - can you believe that?! They tripled my monthly bill because someone who isn't even on the account anymore supposedly activated something. That kind of change should be restricted to the account owner - the one paying the bills! I contacted them wit



May 6, 2024

This app is useless! I paid for the $60 plan, sent emails and SMS, but nobody opened them. It did nothing for my business. Don't waste your time! They just spend tons on marketing to make it look good. KLAVIYO is the WORST!!! I used it for a month, then removed it. They never told me I had to switch to the free plan to stop being charged. A month later, t



May 6, 2024

Seriously, avoid Klaviyo at all costs! We were just testing it out for our website before going live, and bam, they shut down our account without a word. No explanation, nothing. You try to get answers, and all they do is send you this massive FAQ document and expect you to figure it out yourself. Talk about unprofessional! We switched over to Omnisend, and


Mystery MTG

May 6, 2024

Used to be a great app, now it's the worst I've seen on Shopify, and I've been using it for 2 years! \n\nUninstalled it and they're STILL charging me. This is NOT how you run a business, Klaviyo. Friends and colleagues have been warned - stay away from this company! \n\nAvoid at all costs! I'll be keeping an eye out to make sure they don't delete this revi


Right Wing Naturals

May 6, 2024

Can't live without it, but also not the biggest fan. Love how simple it is to whip up an email. Creating emails is a breeze. Ugh, but why can't I upload bigger images?! So annoying when they get rejected. Formatting text is also a pain - bold, italics, keeping fonts when pasting...come on! And the pricing? Feels like they're just waiting to charge you


Truffle & Paw

May 5, 2024

This app, it's alright, I guess. But honestly, the price they're asking? Not even close to being worth the hassle. And the customer service? Don't even get me started. It felt like talking to a brick wall, no help at all, no understanding, just a company trying to squeeze every last penny out of you. Do yourself a favor and look elsewhere, there are way b

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Frequently Asked Pricing Questions Related To Klaviyo

How much does Klaviyo cost?

Klaviyo offers a free plan as well as two paid plans. The SMS plan costs $15 per month while the Email plan is priced at $30 per month.

Does Klaviyo offer a free plan?

Yes, Klaviyo offers a free plan.

What are various pricing tiers offered by Klaviyo?

Klaviyo offers three plans: a free plan, an SMS plan for $15 per month, and an Email plan for $30 per month.

What's the features available in free plan of Klaviyo?

Klaviyo's free plan comes with a lot of features, including Shopify data sync, email and SMS templates, forms, push notifications, segmentation, personalization, A/B testing, and more!


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